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Cha Eun-woo Faces Brand Deals Fade Amid Growing Controversy
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ASTRO member Cha Eun-woo faces mounting public scrutiny as tax evasion allegations impact his public image. Major advertisers are quietly distancing themselves, signaling potential long-term brand damage.
ASTRO’s Cha Eun-woo Faces Advertising Pullback Following Tax Evasion Allegations
According to local media reports, ASTRO member Cha Eun-woo is encountering a wave of negative reactions as tax evasion allegations continue to unfold. The controversy has quickly extended beyond public opinion, reaching the advertising industry.
Several well-known brands have begun removing Cha Eun-woo’s promotional content from official platforms. Fashion label Marithé François Girbaud recently deleted or set to private images and videos featuring the star across its social media and YouTube channels.
The brand had appointed Cha Eun-woo as a model last year and even unveiled its 2026 spring campaign starring him earlier this month. However, shortly after the controversy intensified, related posts were gradually taken down.
Meanwhile, a major domestic bank and a skincare brand reportedly followed a similar path. All visual content tied to the artist was removed from their official online accounts after the allegations surfaced.
Industry insiders suggest advertisers are growing cautious due to the reputational risks. In endorsement-driven markets, even unresolved legal issues can significantly impact brand trust.
The tax probe was reportedly conducted by the Seoul Regional Tax Office’s Investigation Division. Authorities allegedly issued a tax penalty exceeding 200 billion won following their review.
Investigators believe a company registered under Cha Eun-woo’s mother’s name functioned as a paper entity. The firm allegedly facilitated income distribution that reduced applicable tax rates.
In response, Cha Eun-woo has filed a pre-assessment appeal and appointed a major law firm to represent him. He also released a public apology, stating he would fully cooperate with all procedures.
Despite his statement, public sentiment remains cold. As the case develops, both fans and industry watchers are closely monitoring how the outcome may reshape his career trajectory.
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